Partners
Newcastle City Council
Newcastle is England’s most northern city and home to 300,000 proud Geordies. It is known for its proud industrial past but cementing its place as the cultural heartbeat of the North of England where young artists and creatives can thrive. Hosting the prestigious Mercury Prize is yet another jewel to its crown of high-profile events while local hero Sam Fender has also thrown his support behind the Newcastle-Gateshead bid to be recognised as a Music City. Newcastle City Council has been a driving force behind the efforts to bring star studded events to the city region but also plays a crucial role in providing local services to its residents, and generating investment from companies from all over the world. The city isn’t just making noise— Newcastle is creating a symphony of opportunity, innovation, and celebration!
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Generator
Generator is the North’s leading music development agency. Since 1991, it has backed talent, built industry, and created breakthrough opportunities across the region. From the Northern Music Export Office to partnerships with Warner Music and EMI North, Generator delivers bold, strategic initiatives that ensure the North doesn’t just participate in the future of music, it leads it.
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Adidas
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
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Founded in 2005, END. was created through a shared passion for fashion, design, art, and music. Through this passion for culture, the collective vision was to bring world-renowned names, emerging designers, and cult brands from all corners of the globe to northeast England’s like-minded community. From humble beginnings, END. has emerged as a leading fashion, sneaker, and design destination, offering its global community unique experiences digitally via endclothing.com and physical concept stores in London, Glasgow, Newcastle-upon-Tyne, Manchester and now Milan.
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BBC Music
BBC Music is the corporation's strongest commitment to music in 30 years — comprising an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives.
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Bowers & Wilkins
Bowers & Wilkins is a proud long-term partner of the Mercury Prize. For over 50 years, Bowers & Wilkins has continuously raised the bar for audio excellence, driven by its relentless mission to create the finest audio products available.
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Britain’s family of style pioneers since 1882. Fenwick offers a curated edit of luxury across fashion, beauty and lifestyle, presented in an inspirational shopping environment across eight stores and digital. Fenwick is the largest family-owned group of department stores in the United Kingdom offering in-store events, bespoke services, treatment rooms and innovative restaurants.
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LNER is proud to be the Official Travel Partner for the Mercury Prize in Newcastle. Our trains connect some of the most vibrant parts of the UK, including Newcastle and the wider North East of England, Scotland, Yorkshire and London. Bringing you closer to your favourite artists, reuniting long-distance friends and playing our small part in making memories on days out. We make life’s most important journeys happen – and we do it with heart.
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At Gainford Group, we’re delighted to partner with the prestigious Mercury Prize as the official hotel partner. This partnership reflects our commitment to delivering standout experiences in luxury hospitality and nightlife. We look forward to welcoming guests for an unforgettable evening of celebration, connection, and entertainment at one of the most anticipated events of the year.
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Life Water
The UK's first #ZeroPlasticSolution to water on the go — the Life Water Can. A more sustainable alternative to plastic bottles, every can is 100% recyclable.
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